26th Annual Automotive Retail & Distribution Summit

Rosella Risso brings more than 20 years of international leadership experience across After Sales, business planning, supply chain, marketing, and continuous improvement in the industrial vehicle and machinery sectors.

Her career spans senior roles at Iveco, CNH Industrial, and CNH, where she consistently led transformation programs, improved global operations, and drove service and aftermarket innovation. After a two year experience at Accenture, she joined Iveco in 2003, progressing through aftermarket leadership roles and delivering measurable improvements in profitability, brand positioning, and operational efficiency through commercial, network, and process initiatives.

Following the 2013 merger, Rosella advanced within CNH Industrial, taking on global leadership responsibilities across Aftermarket Solutions, Distribution, Lifecycle & Purchasing, and Remanufacturing. She managed complex global operations spanning 44 warehouses, led strategic business planning activities, and drove logistics and supply chain innovation through warehouse automation, footprint optimization, and strategic supplier partnerships.

After the spin off, she served at CNH as Global Head of AG Parts & Service, leading the global aftermarket strategy with a strong focus on uptime and customer value, supported by precision technologies, digital platforms, and lifecycle solutions.

Currently, Rosella is Head of Network Development, Dealers of Property and Training at Iveco Truck, leading the strategic and operational transformation of the European dealer network to strengthen profitability, service excellence, and customer experience across markets

Oron Amsalem is the Strategy Director at Inchcape plc, the world’s leading automotive distributor. He plays a key role in shaping Inchcape’s strategic direction, working across a broad range of automotive topics, including business models, disruptive trends, and market selection. Oron also supports strategic business development with OEMs, strengthening Inchcape’s global partnerships and forging new ones. Now in his fifth year at Inchcape, Oron joined strategy consulting and has since worked in defining and executing Inchcape’s corporate strategy. Most recently, he co-led the development of the company’s new strategic framework, building on his previous experience in deploying the previous strategy and driving transformation.

Alberto López is the Operations & Dealer Steering lead at Porsche Ibérica, with over 13 years shaping the brand’s sales and after-sales strategy. From driving dealer profitability and customer experience to spearheading network development and excellence initiatives, Alberto combines strategic insight with deep operational know-how.

MarcoSantucci brings over 30 years of experience in the automotive industry.

He began his career in sales at Ford Italy before moving into communications at Ford Europe. In 2002, he relocated to Brussels to help build the Marketing department at Toyota Europe, then returned to Italy in 2010 to lead the Jaguar brand.

He subsequently took on the role of General Director of Sales Operations for Jaguar and Land Rover Italy. From 2015, following a brief period in China, he joined JLR Europe in Frankfurt as MD of the European I mporter markets. In 2021, he became CEO of Jaguar Land Rover Italy, steering the brand through a period of major transformation.

In 2025, Marco took on a new challenge as Managing Director of Jameel Motors Italy, leading the launch and growth of the Geely brand in the Italian market and in early 2026, the Zeekr brand was added to his remit drawing on his deep international experience and vision across the mainstream and luxury automotive sector.

Prof. Dr. Wolfram Sopha, born in 1968, has taught in the course of automotive management at the School of Economics and Environment in Geislingen / Germany since 2010. Before that he held various positions in the fields of logistics, IT and Sales at Adam Opel AG and GME for about 15 years. In his last position, he worked as Business Development Manager in GM’s international department IPC (International Product Center) in Rüsselsheim where he coordinated various export markets in the Middle East and Asia. In the academic field his special interest belongs to international management within the automotive industry. He teaches in the Bachelor and Master program. Furthermore he is Guest Professor at different Universities: UVIC Barcelona Spain, Babeș-Bolyai Univ, Cluj Romania, ICO NIDA Bangkok Thailand, VGU Saigon Vietnam, UIBE Beijing China.

He publishes as co-author in current automotive textbooks, participates in different EU-funded research projects, and, together with student teams, leads small consultant projects for OEMs like Audi, Mercedes, Skoda, KIA Motors Europe, MHP and others. Research Projects with students are focused on topics like Market Entry Strategies, Innovative Mobility Concepts, Value Added Services, Future Automotive Retail Concepts, Online Retail, Internet Sales, AI, Agent System.

He studied Wirtschaftsingenieurwesen (Business Administration and Economics in combination with Systems and Mechanical Engineering) at the Technological University Berlin and got his doctoral degree at the European Business School (EBS) in Östrich-Winkel on the subject: „Analysis and Figuration of Business Processes in coherence with the Introduction of Standard Software“.

Sakis Tassoudis leads OneDealer, a pioneering technology company reshaping automotive retail through cloud-native dealer management and OEM solutions. As CEO, he spearheads the company's Automotive Network Management suite, which empowers global automotive brands to optimize every aspect of their retail operations from synchronized branded websites and marketing campaigns to streamlined sales processes and after-sales services.

With over two decades of enterprise technology leadership experience at SAP and SAP Fioneer, Sakis brings unparalleled expertise in guiding complex digital transformations. His transdisciplinary approach combines cutting-edge innovation with practical implementation, integrating AI, agentic frameworks, and predictive analytics into automotive retail ecosystems.

Beyond his business leadership, Sakis is a research practitioner focused on the intersection of leadership and technology. His concept of "humanified leadership", where empathy and AI-driven insights coexist to create sustainable growth - has positioned him as a thought leader in digital transformation across automotive, financial services, and telecommunications sectors.

Sakis holds a Master's in Economics, a European Postgraduate Degree in International Marketing, and an MSc in Sales Transformation, with his academic research focusing on ethical leadership principles, and is completing a Doctorate in Professional Practice, focusing on leadership transformation in the age of AI.​​​​​​​​​​​​​​​​

Michiel Borst has spent more than two decades at the heart of automotive retail — working across sales and aftersales at some of the larger multibrand dealership groups before moving to the software side of the industry. Today, as CCO of UnameIT, the leading Automotive Retail Platform in the BeNeLux and Denmark, he works closely with major international dealer holdings, NSCs and OEMs. That front-row seat gives him a clear view of what's shifting, what's working, and what isn't. Together with his colleague Berend Hoitink, Michiel will share first-hand insights on how to sell more cars — without increasing your marketing budget.

As an automotive retail expert, Berend is driving international growth at UnameIT, the leading automotive software innovator in the Benelux and the Nordics that is reshaping the way dealer groups and importers collaborate across the sales funnel.

With a background in consultancy, he has gained hands-on experience across the entire automotive value chain by working with dealer groups, financial institutions, importers and OEMs in Europe and China. He believes that dealer consolidation, new market entrants and evolving sales models present opportunities to finally provide car buyers with the experience they deserve, rather than posing threats.

At UnameIT, he is focused on scaling automotive retail innovation in key European markets, particularly the DACH region. His mission is to unlock synergies for large-scale dealer groups and import organisations operating internationally. Having grown up on the Dutch-German border, lived in China, and worked on international consulting projects, Berend has a natural feel for cross-cultural collaboration and is open-minded and passionate about the transformation currently reshaping automotive distribution.

Dirk Bott is the Global Vice President of Distribution and Sales Performance division at MSX International. Dirk is an expert on automotive retail transformation and responsible for ensuring that MSX solutions and services help OEMs and new mobility players enhance customer experience while delivering healthy profits. Prior to MSX, Dirk held different VP roles at European manufacturers in sales, product, market intelligence, training, and strategy, in regions that include China, USA, Europe, and across the globe. Dirk can be reached at dbott@msxi.com.

Ian Perkins is the Global Sales Director for TrackBack. With nearly 30 years of experience in the automotive industry working in many roles for the likes of Porsche Cars, Volvo Cars and Citroen UK, Ian has a wealth of knowledge in Sales, Business Development and Aftersales. His in-depth knowledge and enthusiasm for effective sales lead management and customer engagement has made him an expert in this complicated area of business.

Ian and the team at TrackBack are leading the way with integrated Telecoms and CRM/LMS solutions. Quite simply, TrackBack reveals the gap between the leads that are generated by manufacturers and then passed to the dealers for follow-up.

Ian is regularly invited to present at conferences around the world and really enjoys meeting potential new clients, introducing them to TrackBack, and helping them to understand the difference their unique products can make.
Ian can often be found wandering around the departure halls of numerous airports around the globe, but on the few occasions that he is home in the UK and if his wife permits, Ian loves to indulge in his passions for salt water fly fishing and sailing. He also loves to watch a great game of rugby, especially international fixtures between England and their arch-rivals, Wales.